Building and managing a website takes time and effort, and you must constantly improve and optimize it to stay competitive. But is it worthwhile? And how much money can you make on your website?

A well-managed website is a digital asset that provides many earning opportunities. A website allows you to share your content with people and have a reliable source of income once you start monetizing traffic.

So, how much money do you make from this monetization with ads? What are the factors that influence the revenue of publishers? Keep on reading the article to learn the answers to these questions.

How much money do websites make on average from ads?

Several factors determine the amount that a website can make from ads: from industry averages and pricing models to the average number of page views and ad clicks. These factors will significantly impact your actual revenue, so we’ll go over some of them in greater detail.

While some publishers make a lot of money from advertising, others may barely make enough to cover their website maintenance costs. For example, 1000 views on a Google AdSense account can earn you up to $10. These are reasonable rates, but getting higher than that can be not so easy. If you want to monetize a blog, you could look into alternative options.

A lot depends on the pricing model advertisers choose to pay for your traffic, so you must understand some of these before we get into the numbers.

Most popular pricing models and their averages

CPC, CPM, and CPA are just a few pricing models you can use to calculate your website’s ad revenue. The most popular models—CPM and CPC can vary widely by country and industry

CPC rates

It is a business model in which ad revenue is determined by the number of people who click on an ad. In this case, an advertiser pays a price per click, so the publisher’s income depends on ad CTR.

CPM rates

The cost-per-mille, or CPM, is defined as the price per thousand impressions. Advertisers are expected to pay a price for a thousand impressions, regardless of how many clicks these impressions generate. CPM is a little more complicated, as even more factors influence it, making it challenging to obtain precise data across industries. Actually, the most advanced ad networks will calculate an eCPM rate, which allows for getting higher revenues.

CTR and CPC

CTR refers to the proportion of people who clicked on an ad versus the total number of people who saw it. So, how much money do you make from advertisements on your site? CTR has an impact on this. Here are some figures showing average CPC and CTR rates by industry and by GEO:

CTR and CPC averages by industry

Some industries perform better than others; for example, dating and financial and consumer services websites have the highest rates. B2B, legal, and real estate businesses are among the other profitable niches. While customer services have low CTR rates.

CTR and CPC averages by GEO

Advertisers are expected to pay the most for a click in the United States, Australia, the United Kingdom, and Canada. So traffic from these countries will most likely bring you the most money.

To earn as a Publisher, allow direct advertising on websites or blogger.

Consider hosting ads on your site to earn additional fees. Influencers with an established following can attract more business from advertisers who want to reach a wide audience. Direct advertising typically includes banner ads at the top, bottom or sides of your website. As users view content, the ads also show additional content items that may relate to your brand or show a random sampling of marketing materials

Imagine if you can monetize every visitor that visits your website even if they don’t click any of your banners. Sounds appealing, right? This post aims to teach you secrets about advertising with pop traffic and how to make money with pop ads.

How do website publishers make money from advertisers? 4 ways

#1. Display ad networks

You can join Advertising/Publisher networks like Google AdSense or Adsterra, which allow you to sell space on your website for displaying ads. As mentioned earlier, the most advanced ad networks will calculate your revenue using the eCPM rate, which is: 1000 * earnings / impressions. They will send you the highest-paid ads and take into account the quality of your traffic, not only geo and the number of impressions. That’s why your CPMs with Adsterra and similar ad networks can be higher than the average market rates.

Ad networks provide you with options to place Native Ads, Banners, Popunders, or Direct Links on your website pages. Ad networks also remove the necessity for personal interaction with advertisers. Payments are automatically calculated, charged, and paid out.

#2. Affiliate-marketing

In this model, a website earns money from a unique partner link that leads your website visitor to the partner’s product or service landing page. If you have sufficient traffic volume, it’s worth trying. For example, the Shopify Affiliates program offers you $58 for each user who signs up for a paid plan via your link.

Some niche programs work for both widely promoted and newbie blogs. Experts recommend taking a closer look at the web hostings’ affiliate programs from Bluehost, which rewards its partners for each qualified sign-up.

However, beginner bloggers might find it challenging to make money with the largest affiliate platforms because of the lack of traffic and a loyal audience. As we know, most of the programs work on a pay-per-sale model.

A quick start in making money from advertising on websites

Adsterra’s Smart Direct Link allows you to work with multiple advertisers when your website or blog is new. You need to get the link’s code (a typical URL) and place it anywhere on your web page.

The link contains thousands of advertising offers. But your website visitors will get only those relevant to their interests since AI algorithms take into account user preferences.

#3. Paid products and services

When you become more expert, grow your audience, and gain their trust, you can sell your products and services. At this stage, you’ll probably want to become an advertiser to promote your products on other platforms to increase sales.

#4. Sponsored content

There are different profitable ways to increase your website ad revenue with sponsored content. Consider adding a backlink to an advertiser’s platform within your regular publication or writing an article dedicated to the advertiser’s product or service. This way, you can keep your website content consistent in style and charge advertisers for a link and content production. Depending on the niche, a sponsored post can cost between $150 and $300.

Consider the following content as an alternative:

Record a sponsored podcast;
Sell ad banner placement directly to the interested advertiser for the price and time you want;
Form a brand partnership to expand your visitors base by mutual promotion with a partner.

Factors that can affect CPM rates

#1. Your website niche

Advertisers have always paid higher for ads on some traffic-boosting websites categories: news, movies, entertainment. It doesn’t mean you must rebuild your file hosting service or a SEO blog to match the fruitful niche. If you drive quality traffic, you’ll find your fans among advertisers.

* Mechants also bid higher for sports-related websites during sports events, UFC fights, world tournaments, etc. When it comes to the off-season or when major events are canceled (like during the pandemic), the cost of traffic drops.

#2. The CTR of ads on your website

This metric means just as much as the CPM. It can tell a publisher how the audience reacts to ads. If users click on ads*, advertisers will normally pay higher for such traffic.

The higher the click-through rate, the more valuable the traffic is. Publishers can amplify their CTRs by following some common tips. First, it is better to place ads on the most visible spots of the web pages. Also, website owners should focus on the nativity of advertising blocks, especially when it comes to mobile pages. In our previous guide, we listed the bunch of tips on how you can improve your CTRs.

#3. Seasonality

Seasonality is the obvious, though the most unpredictable factor. Sometimes, advertisers buy all traffic carelessly about how much they pay. And the other time, they will set the lowest bids.

It all depends on the volume of ad offers and the competition. Advertisers compete stiffly during the BFCM sales (and others). And if your GEO is in their target, your CPM may skyrocket.

It makes sense to analyze how your traffic changes during the hottest sales seasons to attract more users that will convert into income.

#4. Traffic quality and ad filters

Videly you think of attracting quality traffic. And that’s enough for getting paid. However, we can look deeper and discover traffic segments that have been always in vogue or have just become popular. For instance, non-mainstream traffic has been well-paid over the years. Numerous advertisers are willing to expose their speed dating websites, video streaming platforms, niche movies.

But not all publishers drive traffic that can convert with such ads. Nevertheless, publishers with traditional traffic can profit from non-mainstream ads. If your visitors are grown-ups (21+) that are looking for entertainment content, you should remove filters from explicit ads. Then, non-mainstream ads will appear on your website and, most probably, bring more payouts.

Traffic types that boast of having higher revenues from every 1,000 impressions deserve higher attention! Let’s see which ones are trending now.

Sign up to Start earning as a Publisher

Richads

The RichAds platform is gradually making its way toward being one of the top advertising platforms. This is because this advertising network maximizes marketing efforts by delivering a huge audience volume of four billion impressions from over two hundred countries.

It is without a doubt one of the industry’s largest audience bases today. The greatest aspect is that RichAds is a performance advertising platform that is focused on both their own and their customers’ development. Additionally, publishers get many advantages, like high fill rates, appropriate advertising, quick payments, and 24/7 support.

RichAds was founded in 2020 as a result of the merger of two previously successful ad networks – RichPush and RichPops. However, the RichAds crew goes back to 2013, when they were the brains of Platform.io, a white-label DSP.

Affiliates, publishers, marketers, and agencies may use this performance marketing platform. The goal of combining the different ad platforms into RichAds was to satisfy the requirements of marketers that wanted to run several advertising formats concurrently without investing in multiple platforms.

This resulted in the modern and intuitive RichAds interface that makes campaign monitoring, control, and optimization as simple as taking a walk in the park.

Is RichAds a legitimate company? RichAds is a legitimate advertising network that assists its clients in growing their companies.

Advertisers can simply maximize their reach and conversions by using the platform’s huge audience and effective platform capabilities such as advanced targeting, automated rules, micro bidding, and API connection.

On the other hand, publishers benefit from strong fill rates and a large volume of advertisements related to their sources. Anyone who registers as an advertiser or publisher on RichAds is guaranteed to get the greatest results as long as the platform’s capabilities are properly used.

And fortunately, the support staff is capable of guiding you through any problems you may encounter and ensuring your success.

Is RichAds a secure service? Although RichAds was established lately via the merger of its daughter ad networks, there are strong indications that this ad network is completely secure for its customers and will continue to expand.

MellowAds

MellowAds is a cryptocurrency advertising network. They offer a number of different services including cost per thousand (CPM) campaigns, cost per click (CPC) campaigns, and network campaigns. The only campaign which MellowAds makes money from is the network campaigns.

MellowAds facilitate CPC and cost per thousand (CPM) campaigns for a zero fee with the advertisements payment going fully to the publisher. If you want to run a network campaign across MellowAds network of site, the network fee is 10%. It is possible to purchase network campaigns for as little as 1000 satoshis which equate to less than $0.01. Network campaign claims to serve 250 million impressions per day.

The website design is very poor and nonfunctional. When a user currently clicks on FAQ, it brings the user to the contact us page. The website does not load properly with sections scattered. There have been a lot of issues reported by the online cryptocurrency community. Reports include issues with the service, nonresponsiveness to support tickets and contact attempts, and using Coinhive which mines from users CPU's without warning.

Adstera

Adsterra has been among the highest-paying ad networks for nearly a decade, and we always enable our partners to grow their daily earnings. This post will help you multiply your profits if you are skilled at driving geo-specific traffic. Check out the countries listed below, drive Popunder traffic from one of them, and enjoy increased Adsterra payouts.

If CPM means earnings per 1,000 ad impressions on the web page, then publishers should keep an eye on how this rate changes.

When your CPM is $2, it means your Adsterra 1000 impressions now cost $2. Ok, but how much do website owners get with their traffic? Another example will help us to make it out.

Supposing your website gets 5,000 visitors per day. These users generate 10,000 page views per day (they can see many pages or reload the same page). You see in your ad networks that your CPM is $2. Then, your daily revenue will come like: 10,000 page views / 1,000 (the cost per thousand impressions) = 10. You got 10 CPMs which means you’ll be paid $2 ten times. In total, you get $20 per day for one single website. On average, it’ll be $600 per month, which is a pleasant addition to your revenue.

You can see now that the CPM rate affects the amount of money earned. How is it counted? Why is one publisher thriving with the CPM of $60 while others can only make $0.5? To find the answer, we must look at those who pay for them — the advertisers.

Earn as a Publisher